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Located atop the Uchisar Valley, Ariana Lodge offers
a completely unique perspective of Cappadocia; lands that witnessed the rise of the first civilizations in world history. As my latest brand design project, Ariana changes the rules of luxury travel in Cappadocia.
Cappadocia lies in the heart of Ancient Anatolia, one of the cradles of human civilization. Here, the earliest cities in world history appeared, about 5000 BC. Today, new archeological discoveries suggest the ancient civilized cities date back to
12.000 BC. Eastern Anatolia hosts some of the most important archaeological digs currently being undertaken anywhere
in the world; representing a major shift in our
understanding of man's early history. Along with Ancient Mesopotamia and Anatolia, many cultures around the world have interesting myths about the Sun and the Moon, reflecting its importance in all our lives. Arinna was one of the most important solar deities of the Hittite pantheon. She was perceived to be a paramount chthonic or earth goddess. This was my initial inspiration while creating the brand concept and corporate identity.
Ariana luxury suites are exquisitely decorated with
an inviting ambience to transform your stay into a one of a kind experience. All of our suites offer the perfect blend of contemporary comfort and luxuriously appointed style.
Following the Variations exhibition, Coffeeco workshop series will kick off with Orhan Gonen's Creativity & Brand Design session on November 26th. In this one-hour meeting, various aspects of creativity and brand design will be discussed.
The session includes abstracts from Orhan Gonen's upcoming book Creative Thinking along with his MBA MasterClass lectures at Izmir University of Economics and Bilgi University on Innovation & Creativity.
Orhan Gonen & Oytun Berktan
Maison Française December 2012 Issue
On Brand Design & Architecture
Brands have souls, and that unique existence is mainly attached to a visual identity. There are various forms of visuality. Graphic communication and architecture are the main components of a well-defined brand identity. But the starting point is the core strategy. This month on Maison Française, Orhan Gonen and Oytun Berktan talk about brand design and its integrated perspective.
