Maison Française December 2012 Issue
On Brand Design & Architecture
Brands have souls, and that unique existence is mainly attached to a visual identity. There are various forms of visuality. Graphic communication and architecture are the main components of a well-defined brand identity. But the starting point is the core strategy. This month on Maison Française, Orhan Gonen and Oytun Berktan talk about brand design and its integrated perspective.
Belles photos. Ils ont l'air vraiment phénoménaux. J’adore les infrastructures françaises.
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