Robb Report December 2012 Issue
On Branding & Beyond
Building a brand with an integrated-communication approach is critical in today’s marketplace. More channels today, more noise, more competition between products, more products crossing borders, more competitors coming out of more places. Add to that, there is less sustainable differentiation between products. Brands are the only sustainable difference – that is why they are so invaluable, and every client is riveted. Every touchpoint that you interact your potential customer should be designed as an integral part of your brand strategy.
This month on Robb Report, Orhan Gonen talks about branding and beyond.
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